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Workshop Series
Virtual Conference
Current Discussion
World Food Supply
Production Siting
Quality and Safety
The Environment
Animal Welfare
Animal Health
Genetic Resources
Animal Nutrition
Global Trade
Globalisation, Production Siting and Competitiveness

B. Traill,
Centre for Food Economics Research, The University of Reading (UK)
F. Isermeyer,
Federal Agricultural Research Centre (FRG)
September 25 - 26, 2000
Federal Agricultural Research Centre, FAL Braunschweig

Click on the envelope to contact the Chairs of this workshop.

Final Statement

  • The greatest demand is expected in third-world and emerging countries, whereas in industrialized countries a plateau has been reached with the focus on marketing quality due to heightened consumer expectations.
  • Although the worldwide trade in meat and dairy products does not yet play a major role due to a multitude of trade barriers, European agriculture will be competing with favorable sites in North and South America and in Central and Eastern Europe. At the moment, the political and economic risks obtaining in these European countries still hamper foreign investment.
  • On the other hand, European animal producers enjoy the great advantage of geographical vicinity to consumers with whose preferences they are familiar. But in order to profit from this advantage in the increasingly competitive international market, European producers must lower costs, chiefly by implementing structural change and developing well-organized processing and distribution systems.
  • In Europe there are obvious discrepancies between governmental regulations and sometimes romanticized consumer expectations on the one hand, and economic reality and structural changes on the other.
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